CLIENT: Alpha Affairs for Sodastream
PROJECT: #GoodbyePlasticBottles

At the Heart of the Campaign #goodbyeplasticbottles is a movie that went viral on the internet—both in Germany and in Austria. The mechanics are simple: passersby with plastic bottles in their hands were stopped by the “Plastic Bottle Police” and told to place their bottles into a box. They were educated about the impact plastic has on the world. The aim was to create awareness and in Germany alone, the film was viewed over 2 million times and featured on national TV and in magazine contributions.